Etsy Alternatives for India

In India, artists, crafters, and vintage collectors seeking alternatives to Etsy have a plethora of platforms at their disposal. These alternatives not only cater to the diverse Indian market but also offer unique features, potentially lower fees, and tailored customer experiences. This guide explores the top platforms serving as excellent Etsy alternatives in India, offering new avenues for creative entrepreneurs to showcase and sell their distinctive creations.

The India Craft House

The India Craft House is dedicated to showcasing the diverse artisanal crafts of India, making it a great platform for artists and craftsmen specializing in traditional Indian arts and crafts.

It offers a wide array of handmade products, from textiles to jewelry, and emphasizes promoting the rich cultural heritage of India.

This platform is ideal for artists who wish to reach customers seeking authentic and traditional Indian crafts.

Amazon India Handmade

Amazon India Handmade provides artisans a vast platform to reach a wide audience. It specializes in handcrafted goods, offering a unique section for artisans to sell their creations.

With Amazon’s robust logistics and customer reach, it's a great option for artisans looking to expand their sales nationally and internationally.

The platform also provides resources and tools for artists to effectively manage their online business.


AJIO is an online fashion and lifestyle brand in India that offers a platform for contemporary artisans and designers to sell their products.

It's known for its curated collections that blend modern design with traditional techniques, appealing to a fashion-forward audience.

AJIO is a suitable platform for artisans and designers who want to tap into the modern Indian market and have a flair for contemporary styles.


Jaypore focuses on providing a marketplace for high-quality, unique products that celebrate the craftsmanship of India.

The platform is known for its elegant curation of products, including apparel, accessories, and home decor, appealing to a discerning clientele.

Jaypore is ideal for artisans who produce premium, sophisticated crafts and are looking to connect with a luxury market.


Shopo, an Indian online marketplace, offers a wide range of categories, including handcrafted goods, fashion, and art. It’s a platform that supports smaller businesses and individual entrepreneurs.

With its easy setup and seller-friendly policies, it is a good starting point for new artisans and crafters in the Indian market.

Shopo's focus on promoting local businesses makes it a supportive environment for growing your brand and reaching Indian consumers.


Engrave is an Indian platform dedicated to creators of unique and personalized products. It's especially popular for custom-made art, home decor, and fashion.

The platform not only provides a marketplace but also helps in branding and marketing, aiding artisans in establishing their online presence.

Engrave is a good choice for artists who specialize in customized and made-to-order products.


Craftsvilla celebrates the traditional and ethnic products of India, offering a platform for artisans to sell products like ethnic wear, handmade jewelry, and traditional art.

It’s particularly known for its range of ethnic fashion, attracting customers interested in authentic Indian styles.

Artisans and designers focusing on traditional Indian crafts and contemporary designs with an ethnic twist can find a large and appreciative customer base here.


Qtrove is a curated marketplace that emphasizes sustainable and handmade products. It’s a great platform for artisans who focus on eco-friendly and organic creations.

The platform offers a diverse array of categories, from food and beauty products to home decor and fashion, all with a focus on quality and sustainability.

Qtrove supports local artisans and small businesses, making it ideal for those who want to be part of a community that values responsible and ethical production.


Originally started as a souvenir and collectible brand, Chumbak has evolved into a lifestyle brand with a focus on fun, vibrant, and quirky designs.

It’s a platform well-suited for artists and designers who create colorful, contemporary, and unconventional products.

Chumbak is not just a selling platform but also a brand that artists can collaborate with to reach a broader, more diverse audience.

Social Media Platforms

Social media platforms like Instagram, Facebook, and WhatsApp are increasingly being used by Indian artisans to showcase and sell their creations.

These platforms allow for direct engagement with customers, building a brand story, and leveraging the power of digital marketing and social networking.

For many artists, social media serves as a primary tool for reaching out to new markets, both within India and globally.

Conclusion: Embracing Local and Global Opportunities

Indian artists have a rich tapestry of platforms to choose from when considering alternatives to Etsy. Each platform offers unique opportunities to showcase diverse crafts and connect with different audiences.

Whether focusing on traditional Indian crafts or contemporary designs, these platforms provide the tools and exposure needed to thrive in today's competitive marketplace.

By exploring these alternatives, Indian artists and crafters can expand their reach, diversify their customer base, and grow their businesses both locally and internationally.

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